Better Ways to Reach Out

I will be the first to admit that public transit is less than intuitive. Timetables and routes and zones and fare structures are less than intuitive. And the harder it is to use something (like public transit or your cell phone's latest features) the less likely people are to use it. In our business of public transit we are aware of the many barriers to using our system on a daily basis (despite what it may seem like from the outside). Working in the technology group there are however only so many of those barriers that we can address directly (much as I would like to I cannot make the buses come more often). But what we can do is try to make the effort to get information about the system as easy as possible. The theory being that as we knock down barriers to using public transit, more people will want to use it. In that vein, I came across a fascinating article about a little town right here in our neighborhood that has gone off and done something useful in a very ingenious way. While the connection to public transit may not be obvious, let me explain...

Out friends to the south in San Antonio did something smart about 10 years back by putting a unique number on every bus stop in their town. With that number, when someone calls into their phone system or when they visit their website they are able to access information specific to their bus stop simply by referencing the unique number at their stop. This makes it way easier to ask for the next bus to arrive at stop #5413 than to have to describe the bus stop (the one just north of 5th and Congress on the um I think it is the west side of the street... hold on a minute and let me ask someone which side of the street we are on...). This type of short hand is very useful for lowing the barrier to bus and train information. 

Realizing the advantage of this type of shorthand to reference points of interest within the Capital Metro world we have begun the long process of putting unique bus stop numbers at each of our stops as we roll out new signs (the problem with getting this done quickly is that we have to modify 3100+ bus stops and transit centers with a precise piece of information that can't be in error). As we start to get this numeric shorthand in place you will see us roll out the new ability to get stop specific information from our web and IVR systems in this way.

What is exciting about the Manor experiment is that they have taken this concept of a simple reference link to a much deeper source of information and they have proven it can be done for a small amount of money and they have shown that a lot more information can be compressed into a relatively small space. The new form of short hand (in their case a QR code) can be used to convey much more information than a simple 4 or 5 digit number. Of course the hurdle now becomes getting people familiar with a new way of accessing information, but as camera phones become more popular this problem may be solved by other people. (To understand what the city of Manor did and to understand this new way of compressing more information please read the associated article here.)

And for those of you that would like to try this out, I have included a QR code jump below to e-mail me your thoughts. (If you need help deciphering this strange beast, read the article above. If that doesn't work then post a comment on this blog and I will show you how to take advantage of these hieroglyphics.) As always, I would love to hear what you think on this topic and where you think shortcuts like these could best be used in our system.