Friday, January 16, 2009

i-Ride Winners Roaming Around Town

The i-Ride campaign has come and gone but the winners will live on a little while longer. Seven buses are now roaming around Austin with the faces our i-Ride winners. The new bus wraps display the winners along with their reason for riding the bus. These wraps will be on the buses until March.

For those of you unfamiliar with the campaign, Capital Metro launched i-Ride last year with the intent to use current riders’ stories to encourage others to try transit. We called for customers to share their reasons for riding through stories, videos, songs, artwork, poems, etc. We received over 300 entries with many cool, amusing and heart-warming stories.

So if you happen to see any of these people riding you
r bus, say hello and maybe they will tell you more about why they ride Capital Metro.